Homestaging, does it work?

Submit Link

Submit Article

Homestaging, does it work?

Date Added: May 13, 2009 09:05:17 AM

Author: Stanza Style

Category: Miscellaneous

In these difficult times, when it comes to selling your house you need to be one step ahead of your competition.Most buyers make a decision on whether the house is for them within the first few minutes and you don’t have long to make those first impressions count. The viewer has usually seen the house details previously, so what are they basing that quick decision on? They are responding to subliminal sensory stimulators, the hidden persuaders that stimulate the interest of the buyer. These sensory stimulators operate on a subconscious level and enable buyers to form a positive bond with the property and imagine themselves living there. Home Staging is the art of setting the scene in the house so that all of these positive persuaders are in place. The key to effective home staging is in a number of issues: Depersonalising (to allow the viewer to imagine it as their own home), decluttering, ensuring tip top cleanliness, harmonising the space, creating balance and creating the right ambience.For instance ‘Steven owned a detached house and had rented it for 6 years. Devoid of any furniture and looking very tired and after lots of viewers had trampled across his carpets no one had made an offer to buy. Steven was keen to sell as he had investment properties elsewhere and needed to release the capital in the property. He called upon a professional Homestager for some advice on what was going wrong. After viewing the house it was evident that there were a number of issues that could be improved upon and at very little cost. Adding some cost effective furniture and a simple decorating solution only took only a few days to put into effect and within two days the very next viewer put in an offer!Ideally a home should be professionally presented before being valued and marketed. This is common practice in the United States where Real Estate Agents have proved the increased value of property and speed of sales where properties are presented well. However in this country we are lagging behind a little, despite the proven advice from Anne Maurice, Channel 5’s House Doctor ™. Many home owners suffer from having to show round more viewers than necessary before they clinch the sale. Don’t just reduce the price!Indeed some have to reduce the price before a sale can be agreed. Most houses do sell ‘at the right price’ and buyers will vote with their feet when a house is not up to the standard they expect unless they get a bargain for the ‘work’ they perceive they will need to do. The solution is therefore to make the house as appealing as possible before the first buyer steps a foot over the threshold. Get the presentation right and the offers will follow. Where a house is already on the market but has not achieved a sale, Home Staging can make all the difference. Home Staging is the quick fix of Property Presentation and a transformation can be achieved with a small budget using creative thinking and elbow grease. Home Staging should be the step taken instead of reducing the price of the property as it is much more effective in achieving a sale.

Ratings You must be logged in to leave a rating.
Average rating: (0 votes)

Comments

No Comments Yet.

You must be logged in to leave a Comment.